News

Have you heard of LaMettry’s Collision? Often referred to as an industry leader with 13 locations in Minneapolis, St. Paul and the surrounding metropolitan area, LaMettry’s excels as a professional Certified Collision Repair Provider that focuses on quality and technology. Amongst their many locations, LaMettry’s has 10 collision shops and, since 2012, has added 3 locations solely focused on mechanical repairs. LaMettry’s employs around 300 staff and technicians, and services about 1000 cars monthly. While Rick LaMettry opened the collision repair shop in the mid 1970’s, his wife, Joanne LaMettry, began managing the daily operations and is now the company’s CEO. Their sons, Justin and Randy LaMettry, are Vice Presidents, making LaMettry’s a genuine family endeavor. LaMettry’s company vision is to adapt to all industry conditions and evolve accordingly. At each of their body shop…

Assured Performance had the opportunity to interview Crash Champions’ Director of Marketing, Natalie Zajc, and find out about the company’s plans since their recent March, 2020 merger with Pacific Elite Collision Centers in the Southern California area. This merger makes Crash Collision one of the fastest growing MSO’s in the country, with a notable presence in several large metropolitan areas— including California, Ohio, and Chicago. Natalie ZajcDirector of MarketingCrash Champions The acquisition of these 23 Pacific Elite Collision Centers has brought Crash Champions’ total collision center count from 16 to 39 locations across the United States. These newly acquired locations will continue the company’s mission to bring high quality repairs to every community while emphasizing the importance of OEM certified repair centers. The Crash Champions’ national corporate headquarters will remain in Crestwood, Illinois, with the headquarters…

What sets Hampden Auto Body in Englewood Colorado apart from other body shops? Their Better Business Bureau Accredited status and their Certifications with Assured Performance, FCA, Nissan, INFINITI, Hyundai, Kia, Repair Capable – Ford, and Repair Capable – Aluminum. Situated in the middle of Denver’s metropolitan area, the collision shop is fortunate to service around 80 vehicles a month and their expertise has always attracted a strong fan base of committed staff and customers. Their facility serves customers and dealerships in the surrounding suburbs, while their certifications have led them to be a Certified Repair Center of choice, for vehicles throughout Colorado. Hampden Auto Body’s positive reputation doesn’t stop there— they are also a destination body shop for customers from other states! Their motto, “Our Business is Helping People!” guides the entire staff in their day-to-day…

When people love what they do for a living, it shows… and Joanne Giorgetti is one of those people. To know Joanne is to recognize the passion that she has for her career at Assured Performance, her family, and helping others. If you’ve been lucky enough to have Joanne as your Assured Performance Account Manager, you’ve experienced her humor, vivaciousness, and positive attitude. Joanne sat down to discuss her nomination as our Assured Performance “Spotlight Team Member of the Month” and the surprising route she took toward a lifelong career in the Collision Care Industry. Background: As a California native, Joanne was born in San Francisco and now resides in Huntington Beach, California. She and her husband, John Giorgetti (Regional Director) both work for Assured Performance and two of her adult children work for an…

FOR IMMEDIATE RELEASE Enhanced Quality and Safety Assurances for Customers of Classic Collision of Kennesaw Industry Certification Establishes New Standards for Collision Repair Kennesaw- (June 15, 2020) – Classic Collision of Kennesaw of Kennesaw is now a certified collision repair shop, which ensures customers that their collision repairs will adhere to the latest industry quality and safety standards. This new certification guarantees that collision repairs will be performed according to the manufacturer’s repair protocol by a properly trained and qualified technician, using the correct tools and equipment for the job. This certification was provided by Assured Performance Collision Care of Aliso Viejo, California, a nonprofit consumer advocacy organization that promotes automotive safety within the collision care industry. The new certifications for Classic Collision of Kennesaw comes with industry recognition by the top automotive manufacturers including Assured Performance, Fiat Chrysler,…

As America reopens, traffic on the roads and highways is increasing and many body shops have begun welcoming a familiar amount of foot traffic into their facility. However, these unprecedented times have led many body shop owners to explore the best way to keep their business thriving and increase the number of cars they process over a month’s time. Thankfully, as a Certified Collision Center and Member of the Assured Performance Network, you have a secret weapon that other body shops do not: The Certified Repair Option (CRO). The newly launched Certified Repair Option (CRO) allows body shops to offer the safest documented repairs on the market. Officially released in 2020 and included in your Assured Performance membership, your Certified Shop has the ability to become one of the first in your community to offer customers a…

At Rick’s Paint and Body, collision repair is a family affair. Assured Performance was able to connect with owners, Katie and Tyler Smith, and discuss their Augusta, Georgia based Certified body shop. Forefront on their minds was how they maximize their shop’s Certifications and prioritize using the best tools and technologies. Their emphasis on high quality, safe repairs allows their shop to provide each customer with excellent service. Processing an impressive number of vehicles each month, the secret of their success may be tied to a motto that their shop management considers foundational— provide every employee with an enjoyable, family style work environment and stay ahead of the curve!The History of Rick’s Paint and Body Katie Smith grew up in the Collision Care industry. In the early 1990’s, her father, Rusty Campbell, bought Rick’s Paint…

Put yourself into the mind of your customers. They place their trust in your collision repair shop and technicians. They select your facility for its Certifications, staff, and community reputation.  However, many drivers still believe that all repairs are created equal and that isn’t the case. How can you stand out from the competition and showcase your shop’s superior service, excellent safety protocols, and use of Manufacturer’s parts? Introducing: The Certified Repair Option (CRO). A “Best Practice” method of repairing today’s sophisticated vehicles! The ability to offer customers the option of a Certified Repair is an important way to educate them about your body shop’s high standards. By offering the Certified Repair Option (CRO) to your customers, you differentiate your collision center from shops that cut corners or use aftermarket or salvage parts. This allows you to…

In addition to being a Certified shop and having personalized support for your shop management, another great benefit of Assured Performance membership is having access to ShopOps. We connected with Melissa Skoog, one of our Regional Directors, to find out her ShopOps: Tip of the Month. It turns out that Industry News was first and foremost on her mind! Why ShopOps Should Be Your Destination for Industry News: As Melissa connects with hundreds of dealerships in our Network, monthly, she recommends that they all add “ShopOps” to their reading list.  She explains, “It’s so important to stay up-to-date with the industry but it can be hard to find key news all in one place. ShopOps: Industry News is the most convenient way to find out the latest information.” The feedback she receives from dealerships is relief….

We often recommend that our Assured Performance Certified Shops stay in touch with their Regional Director. Brent Henkle is one example of why doing so is helpful. While Brent is new to Assured Performance, as of January 2020, he has already become a standout member of our team. In recognition of the work he does providing ShopOps tutorials and support, Certified Repair (CRO) training, and helping his region with all-around shop management, he is our Assured Performance Team Member of the month! It is easy to recognize why Brent Henkle is so effective at his position as a Regional Director— He cares and he isn’t afraid to show it. This proactive energy boils down to his personal mantra, “Work hard, work smart”. He credits this positive attitude to his experience and passion for the collision care industry. He defines…

If you hear the term “Virtual Tour” and think of real estate, it is time to make the term synonymous with Collision Centers. In a world that is increasingly digital, virtual tours can enhance your business by providing prospective clients with an insider’s view of your collision center and the comfort of a peak behind the scenes. We reviewed several of our Assured Performance Certified Body Shops that have virtual tours and these are the takeaways! First, What is a Virtual Tour? While virtual tours are typically a simulation of an existing location that allows the viewer to navigate a series of photos or a 360 degree view, there are multiple methods used to achieve this effect. Do it yourself (DIY) methods can be completed using your smartphone or the help of a cameraperson or…

The future is closer than you realize and we want you to be prepared for it. Today’s vehicles have more in common with computers than the cars of the past. Each specially designed vehicle your body shop repairs requires a significant amount of tools, training, and equipment to be repaired correctly. Every time you opt for original manufacturer’s parts or complete pre and post scan diagnostics on a vehicle, you are performing steps that would constitute a Certified Repair and produce a Certificate for your customers. You deserve to be recognized for the quality work your body shop performs and your customers want that reassurance about the repairs performed on their vehicle. Are you offering a Certified Repair to your customers?  If your answer is “No, “Not yet” or “I’m thinking about it”… this is…