Articles by Marketing Assured Performance

At Rick’s Paint and Body, collision repair is a family affair. Assured Performance was able to connect with owners, Katie and Tyler Smith, and discuss their Augusta, Georgia based Certified body shop. Forefront on their minds was how they maximize their shop’s Certifications and prioritize using the best tools and technologies. Their emphasis on high quality, safe repairs allows their shop to provide each customer with excellent service. Processing an impressive number of vehicles each month, the secret of their success may be tied to a motto that their shop management considers foundational— provide every employee with an enjoyable, family style work environment and stay ahead of the curve!The History of Rick’s Paint and Body Katie Smith grew up in the Collision Care industry. In the early 1990’s, her father, Rusty Campbell, bought Rick’s Paint…

Put yourself into the mind of your customers. They place their trust in your collision repair shop and technicians. They select your facility for its Certifications, staff, and community reputation.  However, many drivers still believe that all repairs are created equal and that isn’t the case. How can you stand out from the competition and showcase your shop’s superior service, excellent safety protocols, and use of Manufacturer’s parts? Introducing: The Certified Repair Option (CRO). A “Best Practice” method of repairing today’s sophisticated vehicles! The ability to offer customers the option of a Certified Repair is an important way to educate them about your body shop’s high standards. By offering the Certified Repair Option (CRO) to your customers, you differentiate your collision center from shops that cut corners or use aftermarket or salvage parts. This allows you to…

In addition to being a Certified shop and having personalized support for your shop management, another great benefit of Assured Performance membership is having access to ShopOps. We connected with Melissa Skoog, one of our Regional Directors, to find out her ShopOps: Tip of the Month. It turns out that Industry News was first and foremost on her mind! Why ShopOps Should Be Your Destination for Industry News: As Melissa connects with hundreds of dealerships in our Network, monthly, she recommends that they all add “ShopOps” to their reading list.  She explains, “It’s so important to stay up-to-date with the industry but it can be hard to find key news all in one place. ShopOps: Industry News is the most convenient way to find out the latest information.” The feedback she receives from dealerships is relief….

We often recommend that our Assured Performance Certified Shops stay in touch with their Regional Director. Brent Henkle is one example of why doing so is helpful. While Brent is new to Assured Performance, as of January 2020, he has already become a standout member of our team. In recognition of the work he does providing ShopOps tutorials and support, Certified Repair (CRO) training, and helping his region with all-around shop management, he is our Assured Performance Team Member of the month! It is easy to recognize why Brent Henkle is so effective at his position as a Regional Director— He cares and he isn’t afraid to show it. This proactive energy boils down to his personal mantra, “Work hard, work smart”. He credits this positive attitude to his experience and passion for the collision care industry. He defines…

If you hear the term “Virtual Tour” and think of real estate, it is time to make the term synonymous with Collision Centers. In a world that is increasingly digital, virtual tours can enhance your business by providing prospective clients with an insider’s view of your collision center and the comfort of a peak behind the scenes. We reviewed several of our Assured Performance Certified Body Shops that have virtual tours and these are the takeaways! First, What is a Virtual Tour? While virtual tours are typically a simulation of an existing location that allows the viewer to navigate a series of photos or a 360 degree view, there are multiple methods used to achieve this effect. Do it yourself (DIY) methods can be completed using your smartphone or the help of a cameraperson or…

The future is closer than you realize and we want you to be prepared for it. Today’s vehicles have more in common with computers than the cars of the past. Each specially designed vehicle your body shop repairs requires a significant amount of tools, training, and equipment to be repaired correctly. Every time you opt for original manufacturer’s parts or complete pre and post scan diagnostics on a vehicle, you are performing steps that would constitute a Certified Repair and produce a Certificate for your customers. You deserve to be recognized for the quality work your body shop performs and your customers want that reassurance about the repairs performed on their vehicle. Are you offering a Certified Repair to your customers?  If your answer is “No, “Not yet” or “I’m thinking about it”… this is…

Industry Certification Establishes New Standards for Collision Repair BALTIMORE- (January 23, 2020) – Anderson Body Shop of BALTIMORE is now a certified automotive repair shop, which ensures customers that their automotive repairs will adhere to the latest industry quality and safety standards. This new certification guarantees collision repairs will be performed according to the manufacturer repair protocol by a properly trained, qualified technician using the proper tools and equipment for the job. The certification was provided by Assured Performance Collision Care of Laguna Hills, California, a nonprofit consumer advocacy organization that promotes automotive safety. The new certifications for Anderson Body Shop comes with industry recognition by the top automotive manufacturers including Assured Performance, Nissan, Hyundai, Kia. Anderson Body Shop is now an integral part of the most advanced repair capable and efficient auto body repair…

Industry Certification Establishes New Standards for Collision Repair BALTIMORE- (January 24, 2020) – Bob Bell Collision Center of BALTIMORE is now a certified automotive repair shop, which ensures customers that their automotive repairs will adhere to the latest industry quality and safety standards. This new certification guarantees collision repairs will be performed according to the manufacturer repair protocol by a properly trained, qualified technician using the proper tools and equipment for the job. The certification was provided by Assured Performance Collision Care of Laguna Hills, California, a nonprofit consumer advocacy organization that promotes automotive safety. The new certifications for Bob Bell Collision Center comes with industry recognition by the top automotive manufacturers including Assured Performance, Nissan, Hyundai, Kia. Bob Bell Collision Center is now an integral part of the most advanced repair capable and efficient…

Industry Certification Establishes New Standards for Collision Repair Baltimore- (January 24, 2020) – Heritage Chrysler Collision Center of Baltimore is now a certified automotive repair shop, which ensures customers that their automotive repairs will adhere to the latest industry quality and safety standards. This new certification guarantees collision repairs will be performed according to the manufacturer repair protocol by a properly trained, qualified technician using the proper tools and equipment for the job. The certification was provided by Assured Performance Collision Care of Laguna Hills, California, a nonprofit consumer advocacy organization that promotes automotive safety. The new certifications for Heritage Chrysler Collision Center comes with industry recognition by the top automotive manufacturers including FCA, Assured Performance, Nissan, Hyundai. Heritage Chrysler Collision Center is now an integral part of the most advanced repair capable and efficient…

Industry Certification Establishes New Standards for Collision Repair BAXTER- (January 24, 2020) – THE BODYWORKS SUPER COLLISION CENTER of BAXTER is now a certified automotive repair shop, which ensures customers that their automotive repairs will adhere to the latest industry quality and safety standards. This new certification guarantees collision repairs will be performed according to the manufacturer repair protocol by a properly trained, qualified technician using the proper tools and equipment for the job. The certification was provided by Assured Performance Collision Care of Laguna Hills, California, a nonprofit consumer advocacy organization that promotes automotive safety The new certifications for THE BODYWORKS SUPER COLLISION CENTER comes with industry recognition by the top automotive manufacturers including Assured Performance, FCA, Nissan. THE BODYWORKS SUPER COLLISION CENTER is now an integral part of the most advanced repair capable…